Karen Godfrey

Marketing Expert, Marketing and Advertising

Hi, I'm Karen Godfrey. Welcome to my profile!

Karen Godfrey's Bio:

Karen Godfrey's Experience:

• Group Account Director (contract) at Apollo Marketing

  August 2011 - October 2012

  As part of the Aegis Media group, ApolloNation (formerly Apollo Marketing) is one of Australia's biggest brand activation agencies with offices in Sydney, Auckland and Melbourne. - Develop strategic brand activation campaigns, with a focus on promotions and brand experience. - Develop new business opportunities from within Aegis group and outside of group & present new business pitches. - Work with campaign team to fully integrate all communications - TV, radio, print, digital, brand activation, sponsorship, social - to the benefit of clients and their brands. - Maintain & grow relationships with clients, business partners and other key stakeholders. - Manage & grow relationships with internal contacts at sister agencies within Aegis group. - Prepare proposals to third parties & negotiate partnership. - Manage account management team and oversee day to day campaign activity. - Business forecasting, campaign budgeting and cost/profit management. Brands: Crown, Priceline, BIC, White King, Mainland, Western Star, Ansell, Goulburn Valley, Coca-Cola

• Group Account Director at Kaleidoscope Marketing Communications

  May 2010 - June 2011

  - Develop strategic integrated campaigns, with a focus on brand experience, promotional marketing, trade engagement, coalition marketing, loyalty/rewards programs and CRM. - Responsible for all Melbourne based clients: including strategy development, proposal development and campaign development. - Develop new business opportunities. - Manage Sydney based account management team and oversee day to day campaign activity. - Business forecasting, campaign budgeting and cost/profit management. Brands: Lavazza, Scalzo Foods, Cricket Australia

• Senior Account Director at The Bridge Marketing and Advertising

  August 2008 - March 2010

  - Manage all day-to-day aspects of key client Murray Goulburn, including research, strategy, advertising, promotions, digital, pack design. - Maintain and grow relationship with key client. - Management of major brand research projects (qual & quant). - Creative briefing & responsibility for the quality of creative work. - Campaign development & implementation. - Manage monthly retainer financials, including revenue forecast & budget/resources planning.

• Account Director at Communicado Marketing Communications

  July 2002 - December 2007

  - Develop strategic marketing communication plans for clients. - Plan and execute campaigns to meet business objectives. - Manage the day-to-day aspects of client campaigns. - Maintain & grow relationships with clients, business partners and other key stakeholders. - Responsible for the quality and effectiveness of creative work. - Copywriting of a variety of communication materials. - Prepare proposals to third parties & negotiate partnership. - Briefing & liaison with production houses and manage quote systems. - Manage campaign financials, including budget preparation, invoicing, monthly job cost reports and budget reconciliations. - Develop new business opportunities & present new business pitches. Client/brands: John West, Leggo's, Birds Eye, Big M, Yoplait, Fruche, Holeproof, GMC, Barbie, Hot Wheels, Fisher-Price, Australia Post (retail), STORE (retail brand)

• Marketing Manager at GoConnect - ISP and Internet media company

  January 2000 - May 2002

  - Strategic marketing, brand planning and contribution to company business strategy. - Management and implementation of all marketing communications including advertising, sales promotions, direct marketing, CRM activity, public relations, sponsorship, website and online strategy. - Maintain relationships with agencies, business partners, suppliers and other key stakeholders.

• Advertising Manager at British Telecom, London UK

  October 1998 - June 1999

  - Advertising campaign management, including planning, briefing, development, execution and evaluation. - Develop and implement advertising/design check procedure to ensure brand consistency. - Establish production cost comparison process to ensure accuracy, budget consistency and optimal costing for the business. - Involvement in advertising agency pitch process (?60M).

• Account Manager at Momentum Communications, London UK

  October 1997 - June 1998

  - Manage consumer research and marketing strategy for brand relaunch. - Develop Spring promotion concept and production. - Manage Spring advertising campaign. - Development of new packaging design. - Manage local retail marketing. - Organise major retailer event, including reward weekend in Dublin.

• Account Manager at Clemenger Melbourne

  December 1995 - February 1997

  - Development of client marketing communications strategy. - Management of brand research projects. - Creative & media briefing. - Campaign development & implementation. - Prepare WIP and conference reports, budgets, timelines and other account management materials. - Campaign evaluation based on prepared timing schedules and budget. Brands: Latina, Leggo's, Twining, Plumrose

• Account Executive at Luscombe & Partners Advertising

  January 1994 - December 1995

  - Advertising & promotional planning - Day to day client liaison - Media briefing & co-ordination of media schedules - Creative briefing & advertising development - Prepare WIP and conference reports, budgets, timelines and other account management materials Brands: Melbourne Zoo, Werribee Zoo, VRC (formerly Victoria Amateur Turf Club), Drummond Golf, Australia Post (retail)

• Founder at JIVE Marketing & Communications

  June 2011

  JIVE exists to assist small-medium size businesses with marketing communications and to support agencies during heavy workload periods or when specialist skills are required. Small budgets are no concern because the JIVE philosophy is smart marketing doesn't require a huge spend. JIVE provides both strategy and execution in the following areas: account management, marketing & communications planning, integrated campaign management, advertising, social media, brand activation, email marketing, design & print, promotional marketing, event management & product launches. Recent projects include: o Morning Fresh consumer promotion for PZ Cussons Australia. o Re-branding, design, advertising, website, SEO and social media for Result Group. o Social media and Facebook promotion to support two brand launches for Colorific. o Social media and Facebook promotions for McKenzie's Foods. o Brochure design for Microhire. o Brand development, advertising, website, Facebook page, pack design, printed collateral and signage for Secret Garden Foods. o eNewsletter copywriting, development, deployment and reporting for Elwood Community Playgroup.

Karen Godfrey's Education:

• Swinburne University of Technology

  1990 – 1993
  Bachelor of Business

• The McDonald College

  1984 – 1987

• Sale High School

  1982 – 1983

Karen Godfrey's Interests & Activities: